This trade show provides industries involved in fruit trading an opportunity to present their range of services from growing to selling. One of the main attractions of FRUIT LOGISTICA is that it is a compact, highly effective show focusing on specific target groups. In particular, it offers developing countries exhibitors marketing "exotic" produce as well as newcomers from Central and Eastern Europe an excellent venue for presenting their products to an international trade public and establishing new business contacts.

Perishable fresh produce, fruits and vegetables make tough demands on logistics management. In addition to products, FRUIT LOGISTICA introduces the technical know-how and skills required for effective logistics. Retail POS handling of fruit and vegetables is also a key theme of the show.

The range includes unprocessed fruit and vegetables, dried fruit, nuts, spices, biological produce, flowers and plants for self-service outlets. A technical centre showcases hardware for produce packaging, storage, transport, shipping and display. A services market offers computerized solutions for logistics management, transport company services, marketing know-how for the green assortment, training and further education, trade forums.

Identical with exhibitor target groups - this show has the nature of an exchange market where trade visitors have the opportunity to approach exhibitors with their services and products. Target groups include growers, fresh produce importers and exporters, wholesale markets, wholesale and retail outlets, packing, shipping and disposal companies, institutions, associations.

Trade forums covering current topics related to fruit and vegetable marketing provide an ideal opportunity to exchange experience.

Messe Berlin GmbH
Messedamm 22
D - 14055 Berlin

Project Manager: Gérald Lamusse
Telephone: +49 (0) 30 3038 - 2045
Facsimile:   +49 (0) 30 3038 - 2020
E-Mail: fruitlogistica@messe-berlin.de

in cooperation with
FRUCHTHANDEL MAGAZIN