ASIA FRUIT LOGISTICA is held together with the Asiafruit Congress. The congress is powered by Asiafruit Magazine and has established itself as the premier conference and networking event for the international fresh produce business in Asia. The event launched in 1998.

This years topics are:
1) Future trends in Asia's fresh produce market
2) Global suppliers focus on Asian opportunities
3) New Perspective in China's fresh produce market

More details (name of speakers etc.) can be found in the following pdf file.

 Download Asiafruit Congress programme - English version

  Download Asiafruit Congress programme - Chinese version

For more information about prices and registration please click here.

19:00 - 20:30
Asiafruit Congress Welcome Reception
Taking place at the InterContinental Hong Kong

8:00 - 9:30
Asiafruit Congress Delegate Check-In
Hong Kong Convention and Exhibition Centre (HKCEC)

Welcome refreshments
sponsored by California Tabel Grape Commission

9:30 - 10:30
Setting the scene: Asian retailers debate the big issues in the business
Senior executives from Asia's leading food retailers field questions on the topical issues for the region's fresh produce trade raised by Asiafruit Magazine's survey of the business.

10:30-11:30
Networking Break
HKCEC, Theatre 1
Sponsored by Del Monte 

11:30 - 12:30
Future trends in Asia's fresh produce market: spotlight on the rising stars
The Asian consumer market is changing fast. Suppliers need to understand how to target younger consumers who are driving change right across the region as well as exploring exciting opportunities in emerging markets such as India and Vietnam. 


12:45 - 13:00
ASIA FRUIT LOGISTICA - Opening Ceremony
HKCEC, Hall 7


13:00 - 18:00
ASIA FRUIT LOGISTICA - Exhibition Open

8:30 - 9:30
Asiafruit Congress Delegate Check-In
HKCEC

9:30 - 10:30
Key trends in global fresh produce supplies to Asia
Fresh fruit and vegetable suppliers all over the world are devoting much more attention to the opportunities in Asia. What are the key trends in trade and what factors are shaping these?

10:30 - 11:30
Networking Break
HKCEC

Sponsored by Blue Whale

11:30 - 13:00
Meeting the challenge: global suppliers focus on Asian opportunities
An expert panel of exporters representing major supplying countries to Asia present on the particular opportunities and challenges they face in developing their business in the region and discuss how they are responding to these. 

13:00 - 18:00
ASIA FRUIT LOGISTICA - Exhibition Open

8:30 - 9:30
Asiafruit Congress Delegate Check-In
HKCEC

9:30 - 10:30
Sizing up the opportunities: China's role as a consumer market and global supplier
China offers vast potential both as a supplier and a consumer market for fresh produce, but how can international companies capitalise on the opportunities for growth? Leading research organisations present their expert analysis on the wants and needs of the new Chinese consumer and the key socio-economic factors influencing the country's role as a supplier.

10:30 - 11:30
Networking Break
HKCEC

11:30 - 13:30
Key challenges to China's next chapter of growth
China has come to dominate the fresh produce business in Asia. But what challenges does the country face in the future? Can it keep pace with global demand for safe food? What kind of impediment does lack of cold chain logistics present to market expansion and what is being done to develop this infrastructure?

13:00 - 18:00
ASIA FRUIT LOGISTICA - Exhibition Open