ITB Berlin Convention
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PhoCusWright@ITB - 10-11 March 2010
PhoCusWright@ITB is where the European travel, tourism and hospitality industry gathers to discuss, debate and define the future of e-commerce, m-commerce and innovation’s impact on how consumers search, shop and buy travel.
E-Travel Success Across Europe
The premier European travel event offers unique features of distinct benefit to a distinguished peer group of delegates, sponsors and speakers. The program is pioneering, designed by PhoCusWright's analysts and produced with our high event production standards, known around the world.
Senior level speakers and a savvy audience of European travel executives, innovators and thought leaders connect in an unusual community setting. Expectations are high as like-minded, influential people convene to interact and do deals each year. This conference-in-a-conference is held Wednesday, 10 March 2010, and is followed by the PhoCusWright Bloggers Summit on 11 March 2010.
Specifically, online travel distribution is so integral to the industry’s growth that the program is dedicated to these two confluent forces: technology and travel. Today, more than a quarter of European travel is booked online according to PhoCusWright's European Online Travel Overview Fifth Edition. Even in the down market of 2009, when the overall travel market declined by 10%, Internet distribution channels continue to outperform. What is it that drives success in online travel even as other sectors falter?
A prestigious roster of senior travel executives take the stage along with industry pioneers and thought leaders in a collection of keynote addresses, talkback sessions, executive roundtables, case studies, exclusive interviews, "Five Minutes of Fame" and point/counterpoints. Keynote speakers include:
- David Roche, President, Hotels.com Worldwide and Venere.com (Expedia Inc.)
- Krista Pappas, Global Director and Head of Business Development, Bing Travel (a Microsoft company)
- Javier González-Soria y Moreno de la Santa, Managing Director, Travel, Google Spain
- Matt Goldberg, CEO, Lonely Planet Publications
The strategies you enact now will determine how your company performs in 2010 and beyond. There is no better place to find success in European travel than PhoCusWright@ITB. Join us 10 March 2010 to find “E-Travel Success Across Europe”.
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