ITB Berlin Convention

Download the ITB Berlin Convention Program 2010, as of 22 February 2010, as a PDF file here.

ATTENTION: The convention program will be updated on a daily basis until the convention begins. For an up-to-date version of the program please visit our website: www.itb-convention.com/program.

The ITB Berlin Convention Download Center, located in hall 7.1b, will be back this year. As a free service we will make all released convention presentations available for your download on-site.

• Bring your own USB stick drive and we will save the presentations on your stick
• Leave us your email address and we will forward you the presentation
• Stop by the next day and we will provide you with a CD of the presentations from the previous day(s)

You can also check out our Download Center online where you can find the presentations year-round.

Web 2.0 and social media offer enormous opportunities for customer acquisition and retention in the tourism industry as well. We present best demonstrated practices of Tourism Queensland, RUF Jugendreisen and Travel Charme Hotels & Resorts. At the ITB Future Day from 2:45-3:45pm we question the dos and don´ts and show how marketing and public relations work with social media. Christine Petersen, Chief Marketing Officer, TripAdvisor holds the keynote speech.

For the first time, the ITB Hospitality Day will feature a discussion on innovation. Moderated by Geoff Marée, Professor of Creativity and Design, NHTV Breda University of Applied Sciences, the four panelists Christoph Hoffmann, Partner/CEO, 25hours Hotel Company; Michael Levie, Chief Executive Officer, citizenM hotels; Axel Donald Sauer, Managing Director, ProLeisure Business Development GmbH; and Titus D.F. van der Werf, President Global Hospitality Procurement, The Parker Company discuss from 11:45am-12:45pm.

We are focusing on the future of the airline industry in a few sessions at the ITB Aviation Day, from 10:30am-12:45pm: Dr. Temel Kotil, CEO, Turkish Airlines will talk about challenges in global aviation, Joachim Hunold, CEO, Air Berlin and Emirsyah Satar, President & CEO, Garuda Indonesia discuss the future of aviation, and Mauro Oretti, Vice President Sales and Marketing, SkyTeam addresses the future of strategic alliances in aviation.

Andreas Storm, State Secretary of the Federal Ministry of Labour and Social Affairs, Germany, starts off the ITB CSR Day at 10:45am with a welcome speech on the importance of CSR for tourism today. Up next at 11:25am is Prof. Dr. Michael Hopkins, Chair & Partner, MHCinternational Ltd. with his keynote speech on CSR: What is it? What's the point? How does it work? World-renowned ocean explorer and environmental activist Fabien Cousteau holds the second keynote at 12:00pm and with his presentation he kicks off the panel discussion on the 'Booming Cruise Industry: Growth at the Expense of the Environment?'.

The market segment Gay & Lesbian Tourism has extraordinary potential. Destinations, hotels and airlines show with which strategies and marketing concepts this attractive market segment as well as new source markets are being successfully developed. Results of an exclusive study on Gay & Lesbian Tourism are presented at the ITB Marketing and Distribution Day from 2:15-3:45pm.

ITB Destination Day 3, 12:00-1:30pm: Best Demonstrated Practices in Sustainable Tourism
Sustainable tourism is already practiced in many destinations. What approaches have proved particularly successful? What can we learn from best practice examples? How can mistakes be avoided?

ITB Destination Day 3, 1:45-3:15pm: Africa Forum: Tourism tackles Poverty
The Millennium Development Goals (MDGs), adopted by the United Nations, shall be achieved by 2015. The tourism sector can contribute notably to achieving the MDGs. How important is tourism as a measure for poverty reduction? What is the role of development aid? What tourism initiatives are particularly successful, and which are less?

The PhoCusWright Bloggers Summit has become a highly regarded institution among the members of the blogosphere and media who attend ITB Berlin. Founded three years ago when blogging was still gaining a foothold in the travel industry, the Bloggers Summit during PhoCusWright@ITB now serves as the main event for the leading voices of our industry. The 2010 Bloggers Summit takes place on Thursday, 11 March following Wednesday's PhoCusWright@ITB conference. Accredited bloggers receive admission to private Bloggers Summit sessions as well as the entire PhoCusWright@ITB event and ITB Berlin.

Veteran bloggers will share techniques, strategies and advice in two free workshops—presented by Tnooz—that are open to all ITB Berlin attendees:
• Workshop 1: Using Social Media to Boost the Bottom Line (14:00 – 15:00)
• Workshop 2: Brand Management, Fighting Fires and Finding Fans Through Social Media (15:30 – 16:30)

Tnooz #tcamp3
Workshop attendees receive complimentary refreshments at the Tnooz #tcamp3 (16:30-18:30). This event offers relaxed conversation about travel technology with industry experts and colleagues. Tnooz editor, Kevin May, hosts an informal panel of travel tech specialists who address an attendee-generated agenda.