ITB Asia
Facts & Figures
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Facts & Figures
Hear what attendees and exhibitors have to say about ITB Asia 2011, or let the numbers speak for themselves:
- 7,511 delegates
- 750 exhibitor organizations
- 600 top-quality hosted buyers
- representation from 91 countries
The Official Survey of ITB Asia 2011 is available now!
Official Survey 2011 (PDF, 244 KB).
Buyer Comments ITB Asia 2011
Shannon Sweeney, Managing Director, Be Communications Asia, Hong Kong
"Association Day offered plenty of opportunity for learning. Speakers from across Asia delivered passionate arguments for and against some major industry topics including the relationship between PCOs and association executives. Organiser Nancy Tan corralled many different ideas and interests into one day at one time – a good effort considering the wide range of association interests in the room. 2012 will be even better!"
Mickey Weill, Vice President, Sales Development, Protravel International, USA
"We deal in luxury travel and rely on events like this so that we can go back and educate our agents about. Education is key. The more we are educated about new markets and what is available, then we can in turn educate our clients. This is my first visit to Singapore, and I am fascinated by the culture. The quality of the product and service is unparalleled. So we need this sort of educational trip in order to promote the destination. It is said that Americans are geographically challenged. For instance, Borneo sounds exotic but more needs to be done to promote the destination. At ITB Asia, I found at least half a dozen properties in Bali that I had never heard of. The luxury chains like Four Seasons, Ritz-Carlton and St Regis are actively promoting their resorts. The luxury hotels in Thailand too have done a better job in marketing."
Akbar Shareef, Managing Director, Rakaposhi Tours, Pakistan
"ITB Asia 2011 is much better than last year’s show, and far better than the recent PATA Travel Mart in Delhi. The Asian exhibition is just like another ITB Berlin in the making – ITB Asia will be very big in the next five years. After last year’s show, I finalised a 165-member insurance incentive tour this June. We had three nights at Marina Bay Sands, a three-night cruise and optional extensions to Bangkok and Pattaya. It went so well that the client is appointing us for the next programme in April 2012. We will be visiting Vietnam, which is a new destination for us and drawing much interest. I am also negotiating for another incentive group to Vietnam and talking to various suppliers. It is important to develop new offerings for incentives and high-end FITs, and ITB Asia provides the opportunity to source for suitable products."
Najib M Yacoubi, Director of Business Development, Eurcasia, France
"ITB Asia is an important show for us – we focus on leisure travel, and mainly group tours. Interest in Southeast Asia is high; Thailand is still our number one destination. But Indonesia and Malaysia are also picking up."
Jimmy Sim, Senior Vice President, Cruise Services and Special Projects, Singapore
"ITB Asia has grown much larger this year. We need a truly global show in Asia; Asean Tourism Forum (Travex) covers Southeast Asia well, but ITB Asia gives much more. With the growing Asian travel market, it is good to see that the world now comes to Asia to sell. ITB Asia seems to be much better this year. I am interested in more niche products, such as soft adventure and special interest tours. This show is very good in that aspect."
Exhibitor Comments ITB Asia 2011
Mr Yasumasa Shimizu, Director, Japan National Tourism Organization (JNTO), Singapore Representative Office
"Japan was honoured to be the official partner country at ITB Asia 2011. We thank the Singapore Tourism Board and Messe Berlin for their generous support and the opportunity to showcase Japan and its attractions at this event. ITB Asia has served a good platform to spur on Japan’s recovery from the aftermath of the March earthquake. We are confident that Japan bound traffic will fully back in 2012 and outbound from Japan will also increase with the start of a new low cost carrier (LCC), which starts operation from 2012."
Luka Benko, Director of Legal and General Affairs, Zagreb Tourist Board, Croatia
"We are always at ITB Berlin, but this is our first time at ITB Asia. We are already taking part in international travel shows in Japan, China and India. The other shows are open to consumers, but ITB Asia is wholly B2B with high-level people attending. It is also very professionally organised."
Nia Niscaya, Director of International Tourism Promotion, Ministry of Culture and Tourism, The Republic of Indonesia
"We have very positive feedback from our industry partners who are participating in ITB Asia 2011. The organisers have lived up to their reputation and the event administration has been very good. Our partners are also very happy. From the feedback we receive, the appointments show a lot of potential with promising leads that call for follow up. We actually received requests from about 100 travel industry players who wanted to attend ITB Asia but due to budget constraints, we were only able to accommodate 50 participants. We will definitely look at how we can increase the level of participation for next year."
Florian Potsch, Head of Travel Industry and Hub Marketing, Munich Airport
"We are very happy with the pan-Asian coverage of ITB Asia, as two-thirds of our partners have business across the region."
Le Tuan Anh, Acting Director, Tourism Marketing Department, Vietnam National Administration of Tourism
"Last year we received 5.2 million visitors, the majority of whom are from Asia. Asia is a very important source market for us, especially China and Japan. We are looking at how we can increase arrivals from Asia and in this respect; ITB Asia is an important event for us. We will also be participating in ITB Berlin and several other trade shows to boost arrivals from other parts of the world. We have three tour operators and four hotels participating this year and our schedule has been very busy from day one. We are seeing strong interest from India for sightseeing and cultural events and that is something we are keen to follow up on."
Carolina Valenzuela A-S, Asia Pacific Regional Manager, Turismo Chile
"For the first time, Chile is present in ITB ASIA – in a joint effort with Argentina and Brazil to promote the South Cone and to present Chile as a world-class tourist destination and especially to increase the flow of travellers from Asia. It has been worthwhile to join ITB Asia, as we have met the trade from Asia and we are creating awareness of Chile as new destination to include on their programmes."
Noredah Othman, Senior Marketing Manager, Sabah Tourism Board, Ministry of Tourism, Culture and Environment
"The private sector in Sabah seldom has the opportunity to network in the kind of business to business environment that ITB Asia provides. So the prospect of meeting with this level of buyers in one place is most welcome. We have with us five industry partners this year and their appointments have been very promising. We have good leads and we are confident that the follow through will be strong. However, more networking opportunities for exhibitors outside the exhibition halls would be welcomed."
Kevin Nila, Regional Marketing Manager (Malaysia & Singapore), Sarawak Tourism Board
"It makes a lot of sense to participate in ITB Asia as it is more cost effective to fly to Singapore to meet with prospective buyers than to travel to ITB in Berlin. We are seeing many destination management companies from Europe who are looking at organising conferences in the capital, Kuala Lumpur, but planning to hold post tours in East Malaysia to experience the rainforests and see the orang utan sanctuaries. Definitely, ITB Asia is still in our calendar for next year. It would have been good as well to see Tourism Malaysia’s participation as it would have raised the profile of Malaysia as a whole."
Sarah Siddiqi, CEO, Experience Bangladesh
"Experience Bangladesh believes in promoting holistic experiences for visitors to Bangladesh and we are really happy to receive many enquiries about our brand of travel experiences. We specialise in customised travel built around our clients’ interests and passions. Apart from the appointments, we are happy that we received more than 50 walk-ins over the last few days. For example, the Musim Firman group expressed interest in promoting our spiritual tours. We were also pleased to be able to arrange a talk for 10 students of the Raffles University during the short time we are here."
