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IFA delighted a wide audience with a tremendous programme comprising more than 150 events. The wide range of events encompassed inter-nationally known artists such as Amy Macdonald as well as sporting celebrities, and included culinary delights too.
Top managers discuss the latest trends and topics exclusively with trade visitors, exhibitors, journalists and VIPs.
Click for more information: International Keynotes
TecWatch, the IFA platform for technology and innovation, presented exciting prospects for new markets, as well as ideas and solutions for the media, communication, simplified controls and the lifestyle of tomorrow. The new TecWatch concept enabled public sector and industrial research establishments, universities, project groups, standardisation organisations and industry to present advanced developments and, for the first time, research findings from the home appliance sector were also included.
Click for more information: IFA TecWatch
For the second time the media event Berliner Medienwoche took place parallel with IFA. At medienwoche@IFA the conferences, panel discussions and keynote speeches involving the Media Board, Medienanstalt Berlin-Brandenburg and the gfu, the organiser of IFA, were again combined to form a joint congress programme. A carefully coordinated conference programme, in terms of content and timing, was provided for trade fair and congress visitors, presenting the perspectives for media policy and for the supplies of content and the equipment industry. With an attendance of some 15,000 the medienwoche@IFA is one of the largest meetings of this kind for the industry in Europe.
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